Catching up on Google Consent Mode (finally!)

February 27, 2024

This is the catch up edition... I've promised Google Consent Mode v2 as well as the poll results so here we go. Let's do this and then get back to more...

Where is that email on Consent mode V2?

January 19, 2024

Happy New Year! I am going off script and sending a quick note to say: Sorry I have not sent the email on Google Consent mode. I have been dealing with...

Cookie-less, shmookie-less. What's the big deal.

November 25, 2023

Cookie-less: can we just get over it? "We need to find a cookie-less solution" "We don't want to rely on consent" "We want to avoid those banners" I've been...

The Secrete Sauce: Three questions I ask every client

October 31, 2023

Hi, My clients are pack rats. They hoard everything. Data, testimonials, user feedback. And that's ok. To an extent. Hoarding your testimonials and user...

An Uninvited Guest (aka Stalker) in my AirBnB

September 12, 2023

Hi, I spent the last week of summer in Maastricht. A quaint town that I didn’t get to see much as I spent most of my time in lecture halls. I book an AirBnB....

How a marketing team found growth by embracing privacy

July 5, 2023

A story on how a marketing team turned it all around by focusing on privacy (of all things). Marketing was hitting a dead end. Not making ends meet and...

How iOS17 will mess with your attribution

June 13, 2023

Hi, It's been a bit slower than usual with all the emails while I'm working out how to make this the most valuable newsletter I can. Sorry and thanks for...

AdTech: the legit way (and FB fines)

May 23, 2023

Let’s get it out of the way - shall we? Meta just got slammed with the biggest GDPR fine ever for illegally transferring EU personal data to the US. A fine...

AdTech and Privacy - will it ever work?

May 9, 2023

Hi, On a recent podcast I was asked the following: "What do you think is the future of AdTech considering all the privacy regulations?" The first thought...

ChatGPT & Privacy - some thoughts

April 11, 2023

I’m suppose to be writing on Data Clean Rooms but after a few requests from you, and considering it’s being talked about A LOT, I’ve decided to send out a...

Data Minimisation - should I care?

March 29, 2023

Hello, It's been an intense few weeks here so we will keep it short with an email on Data Minimisation and how it affects your marketing data while I keep on...

Is Google Analytics Really Banned in the EU?

March 14, 2023

Hello, It seems as if every 2-3 weeks there is another guidance or judgment on Google Analytics, GDPR, and the EU. The hype is real - there are a lot of...

We use Dark Patterns, so what? Does Privacy care?

March 4, 2023

(Wondering why this email ended up in your inbox late? I messed up. It’s that simple. I forgot to hit send. I only know this happened as someone reached out...

A/B Testing and Privacy: can it work?

February 14, 2023

Hi, The first deep dive in the new format - yay! A question I get a lot is can we run experimentation programs and personalize while being compliant? Today...

Your Customer and Cookies

January 31, 2023

Hello, Hope you have all had as exciting a week as I have had so far. Currently getting ready to head out to Superweek - the Beyoncé of analytics...

Facebook, Fortnight, and Privacy Drama

January 17, 2023

Hi, I'm finally back from vacation and it's only 3 days until Friday. I still feel totally behind but an update was necessary. So I'll make it quick. You've...