Unlock Growth: Why ROPAs Are Your Secret Weapon
Unlock marketing insights and streamline operations with ROPAs.
Spring Cleaning… But Make It Data
As spring unfolds, I reflect on the need for purposeful data collection to drive effective decisions.
I told you so (or, let’s talk about some Mousse)
This edition dives into the CJEU's Mousse ruling and its impact on GDPR and marketing practices.
What do Tennis, Marketing, and Legitimates Interests have in common?
Merry Christmas to those of you who are celebrating. You might be wondering why I am sending a newsletter today. I'm not. I wrote it a week ago. In the name...
Hashed with a dash of salt
Hashing is not anonymization; hashed data is still personal data.
Catching up on Google Consent Mode (finally!)
This is the catch up edition... I've promised Google Consent Mode v2 as well as the poll results so here we go. Let's do this and then get back to more...
Where is that email on Consent mode V2?
Happy New Year! I am going off script and sending a quick note to say: Sorry I have not sent the email on Google Consent mode. I have been dealing with...
Cookie-less, shmookie-less. What's the big deal.
Cookie-less: can we just get over it? "We need to find a cookie-less solution" "We don't want to rely on consent" "We want to avoid those banners" I've been...
The Secrete Sauce: Three questions I ask every client
Hi, My clients are pack rats. They hoard everything. Data, testimonials, user feedback. And that's ok. To an extent. Hoarding your testimonials and user...
An Uninvited Guest (aka Stalker) in my AirBnB
Hi, I spent the last week of summer in Maastricht. A quaint town that I didn’t get to see much as I spent most of my time in lecture halls. I book an AirBnB....
How a marketing team found growth by embracing privacy
A story on how a marketing team turned it all around by focusing on privacy (of all things). Marketing was hitting a dead end. Not making ends meet and...
How iOS17 will mess with your attribution
Hi, It's been a bit slower than usual with all the emails while I'm working out how to make this the most valuable newsletter I can. Sorry and thanks for...
AdTech: the legit way (and FB fines)
Let’s get it out of the way - shall we? Meta just got slammed with the biggest GDPR fine ever for illegally transferring EU personal data to the US. A fine...
AdTech and Privacy - will it ever work?
Hi, On a recent podcast I was asked the following: "What do you think is the future of AdTech considering all the privacy regulations?" The first thought...
ChatGPT & Privacy - some thoughts
I’m suppose to be writing on Data Clean Rooms but after a few requests from you, and considering it’s being talked about A LOT, I’ve decided to send out a...
Data Minimisation - should I care?
Hello, It's been an intense few weeks here so we will keep it short with an email on Data Minimisation and how it affects your marketing data while I keep on...
Is Google Analytics Really Banned in the EU?
Hello, It seems as if every 2-3 weeks there is another guidance or judgment on Google Analytics, GDPR, and the EU. The hype is real - there are a lot of...
We use Dark Patterns, so what? Does Privacy care?
(Wondering why this email ended up in your inbox late? I messed up. It's that simple. I forgot to hit send. I only know this happened as someone reached out...
A/B Testing and Privacy: can it work?
Hi, The first deep dive in the new format - yay! A question I get a lot is can we run experimentation programs and personalize while being compliant? Today...
Your Customer and Cookies
Hello, Hope you have all had as exciting a week as I have had so far. Currently getting ready to head out to Superweek - the Beyoncé of analytics...
